The Science Behind Making Money Online

the inception of the 21st century, e-commerce ventures have
experimented on perfecting the accessibility of commodities, which have
prolonged the interest of customers towards online purchases. Note the
keyword “accessibility”, because it is the benchmark for every successful entrepreneurship.

free market on the internet’s treadmill also provoked a spike in demand for e-commerce products, not necessarily for the value of  preference, but because of how easy it is to add an item
to cart, and have it delivered in less than 48 hours (standard delivery

The above points are the major reasons behind the practice of making money online, and why 65%
of affiliate marketers and online retailers are generating six-figures annually, than the average employee or civil worker.

are in-depth analysis to also consider, which we shall review briefly. These procedures entail significant aspects of a defined online career that presents
the “making money online” industry as a consistent profession than a side hustle
or a mere passive income plan.

The numerous opportunities the internet continually provides,
makes it evidently possible and easier to generate income steadily, depending
on your sustaining influence and value.

In a previous post, I shared a monetization strategy called
double monetization impact
DMI) which
basically combines commission gotten from promoting affiliate products (through
affiliate networks) with commission gotten from CPM and CPC advertising programs through blogging. The double monetization principle applied properly, ensures that any
online website or workspace generate income frequently regardless of the niche
or brand, and regardless of being a beginner or an expert.

The sole aim of making money online is based on the premise
of revenue diversification, which encourages any online entrepreneur to sometimes
experiment factors outside his or her own niche, in order to increase ROI and
maintain a regular income flow.

This means that sometimes, having a niche that can accommodate external
or related categories can automatically boost your earnings, some affiliate bloggers in the news and entertainment niche, earn more money, than an affiliate blogger who is in the
SEO niche, while the latter is restricted to SEO contents and SEO related tools, the former can publicize dynamic contents relating to
fashion, movies, home entertainment, music, etc.

See the infographic below explaining revenue diversity,
including DMI value ratings (for publishers with a dynamic niche):

This is quite similar to revenue diversification, the only difference
is simply targeting the goal of diversifying revenue streams with more than just one vendor or
e-commerce retailer. It is very common among affiliate marketers to stick to one vendor for a long period of time, for an expert, this approach appears
viable, but for a beginner or an intermediate, this approach can be extremely
limiting to your earnings, why? Because the science of online monetization is simple, explore
different options of e-commerce retailers, and a wide range of advertisers looking to spend on publishers.

It is not recommended to put all eggs in one basket, when
trying to maximize ROI, because averagely, from primary data gathered:

*40% make up the lowest commission programs for publishers,
from prominent e-commerce retail platforms and CPM/CPC affiliate programs,
examples; Amazon affiliates, CJ affiliates, and the Google AdSense program

With this data, let us assume that a publisher is strictly focused on CJ affiliate or Amazon associates, what then
are the odds of an increased ROI, within the next 2 years, compared to an
affiliate marketer or publisher who is working with Clickbank, ClickFunnels, CJ
affiliates and Amazon associates combined? The margin in ROI of both cases is
in fact, incomparable.

The Traction of
E-mail Marketing

Marketer Email Tracker of
2019, records that 91% of marketers rated e-mail marketing as the most important medium
for increasing online sales (a slight 1% difference from the ratings in the
Marketer Email Tracker 2015 records). This DMA tracking records also outline the primary goals of email marketing, which are simply:

(The above statistics are sourced from the
Direct Marketing Association 2019).

See the infographic of this stats below:

Analyzing this data, it is apparent that e-mail marketing
will continually hold the position for top conversions amidst all other mediums
of online engagement, which simply means that making money online through e-mail marketing remains an irrevocable lead magnet.

The first three (3) points have provided substantial
analysis for the science behind the inherent nature of establishing an online business, but what about the science behind
garnering traffic and prospects? 

Digital networks, PPC campaigns, and Automation
provide the answer, and they are useful in reaching targeted audience faster in
a distinguished and unique pattern.

Digital networks provide advertising avenues to websites or
blogs, by either influencing their clients’ search engine rankings or influencing
organic traffic (which is often the case). For the sake of discretion, I would
avoid going into details of how this operation works, besides each digital
network, have their different tactics of promoting influence. Such influence
impacts speed in revenue and ROI, it draws monetization closer than having to
use free tools or free means to reach your target market, which is a prolonged and time-consuming process.

PPC campaigns are useful for social media influence
rather than websites or blog traffic. A lot of affiliate bloggers often make
the mistake of using PPC advertising for publicizing their webpage, and it is sympathetic that most
experts encourage such a strategy.

A PPC campaign performs two vital functions which are; to help your
landing page convert faster, and to create a positive impression on your social
media profile (the halo-effect of PPC ads). It is true that some of these
impressions from PPC campaigns can reflect greatly on a webpage if it serves
as a substitute for a landing page, but the chances of securing conversions may
come out really poor, because PPC campaigns do not have enough effect on
pivoting traffic on a webpage than digital advertising. Although, most
advertising agencies and directories offer PPC campaigns at a much more
affordable rate than social media platforms, but the aim is primarily focused
on traffic than conversions.

Automation is not entirely based on advertising, but it does
guarantee speed and accuracy in reaching any target market or audience using
automation tools. The popular slogan “make money while you sleep” used by most
online entrepreneurs originate from an angle of automation because using
automation tools and software reduces manual effort, so that even when you
sleep for 24 hours straight, you are still making money online, but this is
just one aspect of the process. Digital networks often use automation tools for
traffic services and promoting a webpage, however, this may not necessarily be
the main mode of operation, but it is a rudimentary factor.

The Posterity in
Online Entrepreneurship

It is a known fact that any online business is scientifically built to last. The durability
of SEO rankings combined with the technological advancement in e-commerce trading, implies that making money online will remain consistent in aiding financial
stability and entrepreneurship.

However, the posterity of an online career does not only require
perseverance, but it requires the right approach that appeals to the scientific
structure of how internet marketing is built. 
If an affiliate marketer fully becomes an affiliate blogger, i.e.,
releasing contents on a daily basis, such contents when indexed remains on the
Google search query for years, and can be updated consequently.

It ensures that those contents will continually gain traffic in the future and serve as a revenue stream, but if an affiliate marketer or online marketer
depends on only social media marketing or PPC campaigns for monetization, the
profit would definitely be made, but such a business structure lacks a bit of clairvoyance because it is built on a temporal and uncertain future.

 Social Media platforms do not guarantee long-lasting marketing revenue than
search engines. Therefore most people who prefer stabilizing an online career on
social media platforms should be aware of its contingencies.

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