I tried opening a demo account with Mailmunch just to
confirm this point, see the image below:
However, this is not to say that Mailmunch doesn’t possess the same efficiency in email marketing like Mailchimp, it simply requires a URL as
a necessity to perform integral functions.
This means if you are an affiliate marketer without a website
or blog, then you should consider using Mailchimp for your email opt-ins and
listing. But also note that not using Mailmunch denies you of so many updated
email marketing features for an instant lead magnet protocol, and I would expatiate on this in the latter part of this post.
But let’s assume you own a website, and you are trying to
make up your mind on what email marketing tool would be highly proactive and cost-effective for
your promotional campaign and you are stuck in between crossroads over these two marketing
options, how then can you decide on what tool to use? Let’s try and make up that decision faster.
Here we would establish which of these email marketing tools
have the most significant features.
In actuality, Mailmunch and Mailchimp offer similar features. They both
have landing pages, opt-ins, e-mail subscription forms (pop-up, embedded, etc.).
Both sides are evenly matched when it comes to marketing features, but there
are some extra features that these tools offer individually, making them quite
unique, for instance, Mailmunch allows Integration with so many email providers
(Mailchimp included) and other eCommerce hosting services. Mailchimp also possesses an
integration feature but with fewer platforms, not as much as Mailmunch. To explain better, I would save
the debate concerning integration for a later discussion as we make progress in
Mailchimp, on the other hand, allows Facebook, Instagram and
Google ads directly from its platform, in order to publicize any marketing campaign
easily ( i.e, landing page, or e-mail newsletter).
|Google remarketing Ad interface on Mailchimp|
|Facebook/Instagram Ads Interface|
Mailchimp also provides its very own hosting service, giving
you the ability to create your own website from within the platform, similar to Google’s Blogger blog feature.
It is ideal to think that with the extra features Mailchimp
provides (running ads, launching websites) it should be considered as a better
option than Mailmunch, and honestly it should, because those extra features enrich
the Mailchimp tool with more promotional and engaging characteristics than the
Mailmunch online app.
This category does not favor Mailmunch either, because Mailchimp bags good
ratings for providing free email marketing templates and capture pages to help
beginners and startups save cost in structuring a sales funnel for their online
marketing campaigns. Mailmunch does not have a lot of free templates like Mailchimp.
You can literally structure a quality sales funnel content
(including autoresponders) for $0 on Mailchimp. For the basic plan ($0)
you can have access to:
* 2,000 contacts (subscribers)
Mailmunch has its own free plan,
but you can’t do a lot with it. Except you are
willing to spend the premium amount of $19.99 monthly, you can only have
* Less than 1,000 contacts
Away from the “freemiums” to the actual pricing. Mailchimp ‘premium
plan’ stands at $299 monthly which makes it more expensive than Mailmunch which
is just $19.99. Except you
already have a budget for it,
on Mailchimp is not worth considering, because you can still get quality and
standard marketing features for $9.99 monthly which is the ‘essential plan’, or
for $14.99 monthly
for the ‘standard
Like I mentioned earlier, Mailmunch doesn’t stand a chance of
winning this category, because Mailchimp offers a good free plan that provides you
with enough options and activity for your marketing strategies, and the
pricing options available on Mailchimp makes it easier to consider upgrading
from a basic plan.
However, Mailmunch is incredibly considerate with their
pricing compared to other email automation platforms or tools because they
offer quality marketing tools for so little, which also make up for the
features limited in their free plan.
Interface and user experience
The Mailchimp interface is more responsive on desktop than
on mobile. When using the Mailchimp tool for creating a landing page on a
mobile device the interface becomes too sensitive and frustrating to use.
Surprisingly, the Mailmunch interface doesn’t have a problem
accommodating both a desktop and mobile creative, I.e, you can comfortable
create and edit a feature on Mailmunch with a mobile device without the
interface being shaky or slow in response.
Personally, I think this is a huge advantage possessed by
Mailmunch over Mailchimp, because user experience whether on desktop or mobile
is significant when using a tool.
The Mailmunch interface also has a well-balanced appearance with
a more contemporary style of arranging its features and categories. It is more
fun and less complicated creating a landing page or an opt-in form with
Mailmunch than with Mailchimp.
Earlier, I hinted on the integration feature owned by both
respective email marketing tools, we already established that Mailmunch offers more
integration functions than Mailchimp, which means that, the Mailmunch app can be merged
with more online platforms, than Mailchimp.
Mailmunch can be integrated with the email providers below:
Mailmunch can also be integrated with other websites and
eCommerce platforms such as:
Mailchimp is not integrated with other email providers or
hosting services. Its Integration feature is limited to only; WordPress, Zapier,
Slack and Canva.
This aspect of integration limits certain marketing features
for Mailchimp, for instance, I am temporarily using a Blogger blog platform for
providing educational content regarding affiliate marketing, but I can’t
integrate a Mailchimp e-mail pop-up feature or embedded form on my Blogger blog, because Mailchimp can only be installed on WP hosting.
Currently, the pop-up and embedded email form I am personally using are from Mailmunch and FeedBurner respectively.
Mailchimp is WordPress most trusted
e-mail marketing service, therefore some of
its features are restricted to WP hosting only.
If your website or blog is hosted with other services aside WordPress,
then your best bet is using the Mailmunch app for creating pop-ups and embedded
forms. However, you can still depend on Mailchimp for creating capture pages or
WordPress users utilize Mailchimp more than Mailmunch, which
is reasonable, giving that, Mailchimp offers more quality features at no extra
cost for an effective e-mail marketing campaign.
Mailmunch can also work with WordPress since it allows
integration, but I won’t recommend it for a WordPress user because of its
pricing, except, it is something within your marketing budget, but still, it is not worth considering if Mailchimp is already