Knowledge is the hidden structure behind every success story, but just like everything
else, too much of it can be chaotic and
The widespread obsession of the nature of information among
distinct cosmopolitan civilizations have led to the increased addiction of information
technology and social networks among the populace.
moved, so the argument goes, from an agrarian economy and society through the
‘industrialization’ of society and are currently undergoing the
‘informatization’ of society to an information-based society and economy”.
How does this issue affect affiliate marketers?
A) The affiliate marketing industry is deeply rooted in
information technology and social networking. Everything pertaining to
monetization strategies and sales management is based on constant information
delivery and awareness to targeted audiences.
B) eCommerce organizations and affiliate networks are
constantly looking for new and effective information channels to gain access to
their targeted audiences and customers quickly.
C) The different modes of advertising and promotional
campaigns in online marketing have gradually led to an overload of information
Most affiliate marketers are unsuccessful in their online career because they easily become confused and overwhelmed by too much
information, options, and procedures caused by two(2) essential factors :
Affiliate network packages– often provide too much
marketing strategies, webinars, online courses,etc.,for
beginners and intermediates in affiliate marketing. Also, eCommerce retailers and vendors constantly update
their marketing strategy to always suit any current information trend, to win over attention.
SEO and social media requirements- Content marketers and affiliate bloggers are somehow
overwhelmed by different conceptions about search engine algorithm and
optimization requirements, including social media operations, whose information
In analyzing the study made by the Reuters report titled
“Dying for Information?” It outlines other factors that causes information
overload which are:
From these factors, we can assume that technology holds the highest rate of overload, because globalization and increased communication, are
simply implications of technological progression.
The Reuters report also shared some of the negative effects
of information overload, as shown in the Infographic below:
|Infographic based on the Reuters study.|
Stress, distraction, delayed decisions, and time-wasting are
usually the disadvantages of information overload, and it can slow down the success of any form of business, including affiliate marketing.
Providing a simple solution or fix for information overload
is as good as providing a solution to end world hunger, because in
our digital era information is just a click of a button, it is
everywhere, and it is inevitable.
However, some preventive measures can be applied as an
escape route to ensure that information overkill can be handled and controlled to suit
individual purposes effectively.
This preventive measure would be categorized into; personal preventive measures and organization preventive measures, all in
relation to affiliate marketing.
Personal preventive measures
A) The first point of escape from information overload is by applying a filtration strategy or mechanism. According to the 2016 paper titled
Information Overload: Causes and Cure “ written by Matthew Sadiku, Adebowale
Shadare and Sarhan Musa,
information filtration is abreast of the
withdrawal’ strategy, which both discard unnecessary information from any online
organization or affiliate network (in this case). The withdrawal mechanism helps in reducing the amount of information
an individual is exposed to. And through reduction, the act of filtration is applied side-by-side so that vital information is not totally
B) Affiliate marketers, especially beginners, should avoid
crowd mentality in adopting marketing strategies. It is indeed, crucial to utilize a purposeful and unique strategy to avoid much distress. For instance, If your
affiliate marketing is better with PPC campaigns, stick to that procedure, if it is better with content marketing or
blogging, the same principle applies. One prolific strategy can create an impact for Mr. A, but might not create that same impact for Mr. B.
Revenue diversification is important for increasing monetization, but it is more useful for
affiliate marketers in a random niche. Don’t try to be an affiliate marketer in
electronics (which is your preferred niche),
and try to be an affiliate marketer in beauty products (which you do not
have knowledge about) at the same time. The exceptions here, are affiliate marketers
who have a passion for random categories such as; news, entertainment, sports, etc.
D) Beginners in affiliate marketing always fall for the trap
of signing up for too many affiliate networks, such as; CPA programs, referral programs, CPM programs, and eCommerce networks, because of being overly enthusiastic about making money
online, and again, most experts in the
industry keep encouraging such strategy in their training programs or
courses. While this may seem beneficial in
a long term, at the initial stage of getting used to the affiliate marketing journey, signing up on too many affiliate networks could easily lead to a confusing state:
*first off is the confusion of who to market for? With so many enticing options and information
offers projected by vendors, knowing who
to sell for becomes a huge problem and can easily minimize your initial enthusiasm by throwing you off-balance.
* secondly too many newsletters. If you are an affiliate
marketer, reading this post, check your inbox and start unsubscribing from
unnecessary newsletters sent by affiliate networks, eCommerce vendors, self-help
marketers and tutors. Restructure your mailbox by applying the filtration and
An organizational approach to preventing information
Affiliate networks, eCommerce retailers, and social networks
all thrive with information because, information remains powerful. Any organization with the most information channel possesses more influence above
its competitors, a good example: Google Vs Bing, Facebook Vs Twitter, and so on…what makes
Google and Facebook ahead of their competitors, can be attributed to the elaborate amount of
information they provide for their users (who have become addicted to these
sources for a long period of time).
It is therefore impossible for an organization to avoid information
overload, not when digitalization is becoming exponential. However, regarding
the Reuters report, regulation can be a simple approach for organizations to
utilize, in balancing their channels.
Establishing active regulations, and regulatory agencies to
checkmate the activities of information dished-out frequently my these
organizations can help to detect information that proves valuable and those that do not.
Structuring these regulatory agencies should be carried out by governmental institutions preferably,
because most eCommerce and social networks are sometimes ignorant of the
dangers of information overload to their audiences and affiliates.
Top directors and
officials of these networks are sometimes ignorant of the fact that they are indulging in
information overload, because they are only focused on issues concerning competition and ROI analyses.
For these reasons, structuring
regulatory agencies on preventing information overload by online organizations,
must require some interference from governmental bodies into the feedback
mechanism of the free market and online industry.
Notwithstanding, an organization can avoid government interference
and regulatory agencies, if they decide
to take information overload seriously,
by making sure they shutdown non-valuable information channels and unnecessary
media innovations that their users and affiliates are exposed to, thus, giving priority to only what makes their
brand unique and specific.